By Linda Gupton For communications professionals charged with the task of creating the content and design for branding or other strategic initiatives, it’s easy sometimes to develop an “us” versus “them” mindset when it comes to the creative process. Whether you’re a writer, photographer, creative director or graphic designer, there’s likely been a number of…
Monthly Archives: October 2011
When Is A Project “Good Enough?” Part 2
By Linda Gupton In last month’s issue of MindFire, we asked two communications colleagues who work on the corporate/business side of the fence to answer the question: “Have you worked with designers, writers or other creative providers where there was a tension or difference of opinion about when a project is ‘good enough’? How do…
Book: The Idea Writers by Teressa Iezzi
By Charles Gupton Because I believe that storytelling is central to all communication, I am always on the lookout for resources that broaden my awareness of how stories are being shaped and how their use is shaping our lives. In her book, “The Idea Writers,” Teressa Iezzi explores the challenges copywriters face in today’s market….
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